Why Choose New England Online? |
Getting in Search Engines is key to the future of business marketing.
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Search engines have become second nature to most of us when we're looking for something on the Web. Trying to decide if a movie is worth seeing? Type its name into Google and read the reviews. Looking for Live Lobster Delivery"? A good price on a convertible top? It's back to Google™ — or Yahoo®, or AOL®, or whichever other search site is your favorite.
It goes without saying that most of your customers will probably find you through a search engine, too. But you might not realize just how important search engines are to your business.
Search engines are the number one way people discover Web sites.
If you have any question as to whether search engines are important, take a look at these statistics:
- According to a study by the Graphics, Visualization, and Usability Center, 85% of users first discover Web sites through search engines
- There are 300+ million searches each day in the US
- 50% of these 300+ million searches are people looking to do commercially-oriented business
That's more than 150 million searches each day by people looking to buy something. If you're selling goods or providing services, you'll want to be one of the businesses they find. If your site is not being picked up by search engines, you won't be one of those businesses.
The chart below, which is based on research by DoubleClick, shows another interesting statistic: 41% of consumers use search engines to research a purchase they intend to make.
The key term in this survey is research. Many industry analysts are predicting that what in the past has been referred to as the "online consumer" will be replaced by the "multi-channel consumer." The multi-channel consumer might spend a great deal of time on the Web researching products, and then buy in person... or vice versa.
In either case, they're not finding the Web sites they use by guessing; they're finding them through search engines.
Sometimes, They're Looking for You...
Search engines are critical for referrals.
It isn't always a product or service people are researching. Sometimes, they're specifically looking for you, which is great for you! Perhaps they've seen your advertisement or saw your name in a newspaper article; perhaps one of your customers has referred them to you. The next step is to go to search engine and look you up... and you had better be there, or any sales momentum will be lost.
By the way, a good example of this is Interland. Interland gets 25% of their business from referrals — and nearly 100% of these new customers say they checked out the Interland Web site before making contact.
The Power of "Search"
These last few examples really point out the power of search and its advantages over traditional media for companies to reach potential customers.
The chart below was compiled from information from the Yellow Pages Publishers Association, the Direct Marketing Association, and Overture®. It offers a direct comparison of search and traditional marketing methods such as print Yellow Pages and direct mail. Notice especially the usage and leads generated of search compared with the other media: search generates six times the number of leads than the Yellow Pages and nearly seventy-five times the number of leads of direct mail!
Search is unique in that it provides a high level of targeting combined with active customer participation. Customers are looking for what you're providing, or they wouldn't have typed the name of your product or service in the search engine in the first place. You're selling to people who are predisposed to buy, which we think you'll agree is a nice position to be in.
The Bottom Line...
The numbers can't be denied; the Internet is becoming a major medium for commerce, and search engines are more than likely the way potential customers will find your Web site.
Trippnet Internet Marketing Services help your company succeed by focusing on the appropriate marketing mix for your company. Let the experience of a Fortune 500 Marketing Executive work for your organization.
In today's ever-changing marketplace, businesses need their marketing professionals to understand the fundamentals of marketing now more than ever. Let Trippnet enhance your team's marketing capabilities, to help strengthen you or your company's marketing skills.
Create More Sales-Ready Marketing to Better Facilitate the Customer Buying Process
The sales and marketing disconnect has reached a day of reckoning. In a tough economy, when everyone is looking to do more with less and demonstrate impact for investment, todays business environment demands that Sales become more effective -and that Marketing helps get them there. Everyone needs to be about the business of generating more revenue.
Avoid "no brand's land" and get your site "found" on the Internet.
Now you can drive consistent messaging and communications from the 30,000-foot level to the all-important 3.5-foot level in the exact distance between your prospect and the ultimate voice of the company. Your Web Site.
Moving from "product marketing to customer-centric marketing"
Now you can create more customer-centric messaging that better reflects the selling and buying conversations with prospects.
Create the "message-driven sales process" Now you can integrate your new customer-centric go-to-market strategy with the way more and more people are buying gooods and services to sell to a whole new audience, in order to get better sales results.
Improve"accessibility and utility" of messaging to your customers.
Now you can ensure that the right information gets to the right person at the right time in a way that makes them more of an educated consumer, and more apt to buy from YOU.
NEW PRODUCT DEVELOPMENT
Let Trippnet implement the techniques, innovative principles and road-tested methods to get maximum mileage from your organizations current capabilities, including evaluating the tools and techniques currently employed to analyze your profit potential.
Trippnet can then develop the Internet Marketing and web development strategies necessary for rapid market entry and continued Internet success.
Join an organization which has proven success at developing new products and created the best practices from multiple industries.
What can we do for you ?
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Define the objectives, goals, and metrics for your new product strategy
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Use market research to uncover profitable new opportunities
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Generate and evaluate highly innovative new product ideas
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Craft new product concepts
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Maximize speed-to-market and launch results with comprehensive marketing plans
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Successfully direct and manage your cross-functional new product team.
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Develop value messages using proven techniques – and then apply the messages to sales support/marketing communications and training/product launches.
When someone queries a search engine for a keyword or phrase related to your site's products or services, does your page appear in the top 10 matches or does your competition?
If you're listed, but not within the first two or three pages of results, you lose, no matter how many search engines you submitted your site to.
There is no single web site submission tool which can provide true success in the Search Engine Marketing field.
Developing a search engine optimization plan is crucial for the success of a Web site. Results continue to show Internet search engines and directories to be the most popular and cost-effective way to increase online visibility. Trippnet can help you with search engine optimization and submissions to increase your search engine rankings.
If your search engine optimization efforts have been put on hold or on the backburner, you may want to reconsider your priorities. Mounting evidence points to the rapidly growing importance of search engines to online businesses:
- A study from IMT Strategies professes that a company's presence within search properties is the most important factor in maintaining high brand awareness -- more so than print, radio, or TV advertising (Sales & Marketing Management Magazine, January 2003).
- A Direct Marketing Association study found that search engine optimization was the top method cited by Web site marketers to drive traffic to their sites (66%), followed by e-mail marketing (54%)
- 92% of online consumers use search engines to shop and/or purchase online according to a report published by the NPD Group.
- Jupiter Research, in a March, 2003 report, notes that Internet users ranked Internet searching as their most important online activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3.
Because search engines are the primary source of traffic for most sites, site promotion is vital to success on the Web. In order to maximize site rankings, site submission must be done on a monthly basis. Let Trippnet be the Internet Marketing expert for your organization.
Since the majority of Web site travels begin with one of the major search engines, visibility on these sites has become crucial for most businesses.
But what can someone do to increase his or her rank for keywords and phrases relevant to the Web site's content? Regular submission and re-submission to the primary search engines and continual content and code optimization is the answer.