Search Engine Marketing Services: New England Online's Proven Way to Maximize Your Website ROI
Your New England Online services team invests the time, effort and expertise to understand your unique business and Internet marketing goals. Our recommendations are based on the optimum combination of an array of search engine marketing services that are designed to meet and exceed your goals. We can offer you outstanding, industry-leading results and service that is consistent, personalized and focused.
New England Online Provides True Full-Service Search Engine Marketing Solutions
- Natural Search Engine Optimization - Identify the strategically defined keywords and phrases that will drive the most qualified traffic to your website. Resolve existing technologies on your website that may hinder search engine visibility. Strategically optimize your website content and meta data to correlate with search engine algorithms.
- Paid Inclusion Management - Benefit from New England Online's trusted feed relationships with many of the top search engine properties and get your most important pages listed where they need to be seen.
- Pay Per Click Advertising Management - Discover which keywords to target via the most effective pay per click programs and at what price. Know when to rely on natural search engine optimization, when to buy rather than optimize, and when to do both.
- Web Analytics - Optimize, measure and analyze your results, and then re-optimize based on real data to achieve the maximum ROI from your online marketing efforts.
- Website Conversion Enhancementsm - Create a persuasive buying path for each of your website's visitors, propelling them towards the ultimate conversion action you want them to take.
If your online marketing goals are to increase brand awareness and generate highly-qualified sales leads, we can help you with that too.
Contact New England Online to find out how we deliver industry-leading results with our complete line of Search Engine Marketing Services.
New England Online has always offered reliable services to our clients, whether it be search engine ranking, content development, Pay Per Click management, or website promotion. Our ranking services include nearly all of the same services that the bigger SEO companies offer, except for much less money. We don't offer a lessor quality search engine ranking service. We simply feel that the vast majority of websites and companies with an online presence cannot afford to put from $5-10 thousand dollars up front into a search engine ranking campaign that they may not feel will work. View our search engine ranking plans and price comparison chart.
We offer each one of our ranking services for much less because of our low overhead costs, customer or client retention rate, and the knowledge of knowing that customers are not willing to pay high dollars for the same service that we can provide for them. Our client's SEO campaigns are also managed for at least a full 6 months, whereas other SEO companies only offer from 3 to 4 month terms.
Contact our customer service department today for a no-risk, free search engine ranking quote for your website and we'll show you how to turn what money you saved into more ROI for your business!
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Search Engine Optimization Services
Website Analysis
- Establish a search engine ranking baseline on all the major search engines (you
need to know where you’ve been to get to where you’re going) - Review and alter where necessary your internal linking architecture to make your website more spider (and user) friendly.
- Review of HTML and JavaScript code to cleanup broken tags, excessive JavaScript and any other stumbling blocks spiders may encounter as they crawl your website.
Competitor Analysis
- Determine your competitors keyword phrases and search engine ranking for those phrases
- Comparison review of how you stand in relation to the websites of your competitors and your market.
Keyword Phrase Research
- Fundamental to driving relevant traffic to your website and will become the basis of your search engine rankings
- Research the most commonly entered keyword phrases in your market, and determine the keyword phrases that provide the greatest market penetration at an affordable price.
- Monitor the success of phrases and make changes as necessary
Content Review and Editing
- Optimize title and description tags
- Proper placement, prominence, and density of keyword phrases while maintaining readability
- Optimize for graphics (where appropriate)
Develop Link Popularity
- This has become an integral part of Google’s algorithm for search engine ranking, and has been adopted by Inktomi, Fast/Lycos, Ask/Teoma, and AltaVista as well.
Search engine submissions
- Paid inclusion to Inktomi (supplies search results to MSN, HotBot, and more)
- Manual or Paid inclusion to Fast (supplies search results to Alltheweb, Lycos, Excite, and more)
- Paid inclusion to Teoma (supplies search results to Ask, Ask Jeeves, and more)
- Manual or paid submission to AltaVisa.
- Manual submission to Google ( supplies search results to AOL, Yahoo, Netscape, iWon, and more)
Note: Yahoo has bought Inktomi, so expect changes to Yahoo Search soon.
Directory submissions
- Submission to ODP
- Paid submission Yahoo
On going maintenance services comprise the following
- Traffic Reporting and statistical analysis
- Track number of unique visitors
- Track visitor paths through website and total time spent on site.
- Keyword/phrase tracking. Monitor the success of phrase and make changes as necessary
- Ongoing optimization to keep maintain search engine ranking