Search Engine Optimization - Making your Website Visible

Achieving high Search Engine Ranking and website visibility is not a one-size fits all proposition. No two web sites are the same.

Often we are asked if the cost of our services is directly related to the number of pages in the website. The truth is, many factors, aside from the number of pages on a website, influence the cost of building search engine ranking:

1. How competitive is your niche market? (selling “Search Engine Management ” nationally is far more competitive than selling “Search Engine Expert ” in Andover, MA).
2. Do you have static and/or dynamic pages, frames, session ids?
3. How much site content (text) do you have?
4. How relevant is your content to your target audience?

Even if you have a “cookie cutter” website your Meta tags, use of graphics and current search engine ranking are unique to you. New England Online will build an affordable custom search engine optimization solution to fit your Individual Case Basis or what we refer to as an ICB. We focus on what strategies will drive the most traffic to your site, which is, after all, the ultimate objective.

Initial Search Engine Optimization services can range anywhere from less than $1,000 to over $15,000 depending on the services selected, complexity, and effort required to reach your search engine ranking goals. We require at least 60 to 90 days to attain maximum search engine placements. Thereafter, should you desire to retain the search engine ranking, there is a monthly maintenance fee which ususally ranges from 2% to 5% of the initial fee.

New England Online Guarantee

• The price we quote you is the price you pay. There are never any “hidden” charges or fees.

• If we feel we can’t significantly increase the relevant traffic to your website, and provide a solid ROI for your business (via increased sales), we won’t accept the job.

• We don’t use “tricks” or “spamming” techniques to obtain high search engine rankings. Those techniques often times lead to penalties or possible banning of your website on the major search engines.

What we offer:

Search Engine Optimization Services

Website Analysis

• Establish a search engine ranking baseline on all the major search engines (you
  need to know where you’ve been to get to where you’re going)
• Review and alter where necessary your internal linking architecture to make your website more spider (and user) friendly.
• Review of HTML and JavaScript code to cleanup broken tags, excessive JavaScript and any other stumbling blocks spiders may encounter as they crawl your website.

Competitor Analysis

• Determine your competitors keyword phrases and search engine ranking for those phrases
• Comparison review of how you stand in relation to the websites of your competitors and your market.

Keyword Phrase Research

• Fundamental to driving relevant traffic to your website and will become the basis of your search engine rankings
• Research the most commonly entered keyword phrases in your market, and determine the keyword phrases that provide the greatest market penetration at an affordable price.
• Monitor the success of phrases and make changes as necessary

Content Review and Editing

• Optimize title and description tags
• Proper placement, prominence, and density of keyword phrases while maintaining readability
• Optimize for graphics (where appropriate)

Develop Link Popularity

• This has become an integral part of Google’s algorithm for search engine ranking, and has been adopted by Inktomi, Fast/Lycos, Ask/Teoma, and AltaVista as well.

Search engine submissions

• Paid inclusion to Inktomi (supplies search results to MSN, HotBot, and more)
• Manual or Paid inclusion to Fast (supplies search results to Alltheweb, Lycos, Excite, and more)
• Paid inclusion to Teoma (supplies search results to Ask, Ask Jeeves, and more)
• Manual or paid submission to AltaVisa.
• Manual submission to Google ( supplies search results to AOL, Yahoo, Netscape, iWon, and more)
  Note: Yahoo has bought Inktomi, so expect changes to Yahoo Search soon.

Directory submissions

 

• Submission to the ODP
• Paid submission to Yahoo

On going maintenance services comprise the following

• Traffic Reporting and statistical analysis
• Track the number of unique visitors
• Track visitor paths through website and total time spent on site.
• Keyword/phrase tracking. Monitor the success of phrase and make changes as necessary
• On going optimization to keep and maintain search engine ranking