Paid Search Submission Services
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New England Online Paid Search Submission Services - We manage the accounts and create the ads that appear on search engine results pages, often tagged as “sponsored results ” or "Advertiser Links". On Google, the ads appear in boxes on the right side of the page and sometimes in shaded boxes on the top.
On Yahoo!, red lines separate ads in listings and there are shaded boxes on the right. These ads make up Pay-Per-Click (PPC), which is one of the more popular paid search methods right now. Paid Search Services also include additional services like paid inclusion, XML, RSS feeds, Blogging, etc.
Our Approach
Current Campaign Audit
For those currently running a campaign, we’ll look over your current campaigns' historical data for opportunities; and we may recommend revisions or a complete rebuild.
Competitive Analysis
We review the strategy, habits, and maximum bids of your competition—obvious competitors in your industry and those bidders outside your industry offering products or services that overlap your targeted keywords.
Online Market Analysis
In traditional advertising campaigns, this section is where the media department works. New England Online matches your target audience with the audience of a keyword and then develops a bidding strategy to get you in front of them.
Keyword Research & Analysis
Search Engine "natural optimization" or "organic optimization" , and choosing the right keywords, are critical to the success of your business and your online marketing campaign. We identify search queries specific to your market when we analyze proposed keywords.
Landing Page Development
When your customer clicks on your ad, we want them to get to their next destination easily—and be able to read relevant content on your site. New England Online can develop the landing page strategies for your online marketing campaign, and we can write all the SEO copy as well..
Ad Creative
The SEO copywriting necessary for pay-per-click ads requires more insight than most businesses understand. In a very small amount of copy, New England Online’s clever copywriters grab your customers’ attention, convince them you have what they are looking for and encourage them to their "Call to Action" whether it is a "Buy Now" button are to sign up for your monthly newsletter..
PPC Campaign Management
One of the biggest challenges of taking on a PPC campaign is keeping track of your budget. Without careful tracking, you can spend hundreds if not thousands, in days, sometimes hours, instead of the weeks you had planned. Our dedicated account management monitors your spend levels, and we are able to quickly spot trouble, and stop it before your account is drained completely.
Ad Creative Analysis
As the campaign develops, customers will start to show some tendencies. New England Online will help you recognize what messages are reaching your customers and how to make the subtle adjustments that lead to better conversions. We’ll do all the work and you’ll see the conversions and sales.