Natural Search Engine Optimization
Natural search engine listings are the result of a search engine returning Web pages that relate to a user's query, according to that search engine's complex algorithm. Each search engine algorithm ranks the relevance of the Web page content to the keyword on which the search was performed.
Natural search results are not marked as "sponsored" or "featured" - they are not paid for like Overture listings or Google's Adwords. Spider-based search engines use their own complex ranking algorithms to "crawl" through websites within their index and "judge" their relevancy to specific search queries conducted by search engine users. The more relevant the site's content to a specific query, the higher that site will rank within the search engine results.
A website's placement within a search engine's natural search results fluctuates often as search engine algorithms are changing on a continual basis. To stay ahead of these changes as well as the competition for top placement within the results, companies must develop sophisticated strategies that include alterations to site structure, meta data (within the html coding of the page) and visible site content.
When developing or altering your website content, as well as meta data, you must consider the search behavior of your target audience - the keywords and phrases that they would query in search engines to find the products/services you offer, and the appropriate landing page on your website that would present relevant and helpful information to them. By easily finding what they need, more visitors are likely to convert (take the action you want them to take) once they arrive at your site.
Natural search engine optimization is a continuing process, not a one-time project. When done effectively, most often by a professional search engine optimization company, like New England Online it organically delivers highly qualified visitors to your website. Traditional search engine optimization services include: keyword research and selection, Web page content enhancement, meta tag development and implementation, linking strategy development and implementation, directory listing development and submission, Web page submission and campaign results reporting.
Find out how you can benefit from New England Online's suite of Natural Search Engine Optimization Services.
Or, learn about New England Online's additional search engine marketing services:
- Pay Per Click Management
- Paid Inclusion Management
- Web Analytics
- International Search Engine Optimization
Natural Optimization
Getting your Web site’s pages positioned higher in search engine listings; also called organic optimization.
Our Approach
What's the difference between a Rembrandt and a paint-by-number piece? Talent. Years of training. Strategic Vision. Technical skills. Search Engine Marketing is both a science and an Art. We approach each Search Enggine Marketing campaign like a blank canvas. We customize your campaign based on the goals and challenges you share with us and our research and analysis. Your plan may use any or all of the elements listed below. How can you tell that you're getting a true Web Master? Look at our work. We showcase our masterpieces in our results section as case studies and client testmonials.
Benchmarking
We love those map kiosks that say, “You are here,” with a big red arrow. Before we can improve your positions, we find out where you are.
Competitive Research & Analysis
Think of this step as scouting out the other team. Just like any of your trusted business partners, we do our due diligence to understand your business goals, your competition and your industry.
Keyword Research & Analysis
Keywords are where the rubber hits the road—the right keywords are critical to the success of your business and our campaign. We identify real-time search queries specific to your market. Ask us about the importance of our trademark research as well.
Site/ Needs Analysis & Report
Your Web site structure can stop search engine spiders from indexing your site. We’ll discover the challenges and offer solutions.
Optimization & Content Creation
We point out techniques to make your site more appealing to search engine spiders. Additionally, we’ll develop relevant content to support your targeted keywords that increase sales and/or lead generation activity.
Link Strategy
Ever since high school, popularity has its privileges; we develop and implement a plan to link your Web site from all the right places.
Evaluation & Next Steps
Our work is never really done, spiders change their preferences, competitors react and your customers evolve. We constantly review your site’s progress and provide you with options for improvement. What’s next? Well optimized sites may benefit from paid search strategies.