Copy Copy Copy
Content is King
Optimizing Your Page Copy
The copy on your page is also very important in order to achieve better search engine listings. Actually, it is very close to being as important as your title tag so make sure you keep reading! By 'copy' we mean the actual text or content that a visitor to your site would read.
Did you know that just like a visitor to your site would read the copy on your page to figure out what you have to offer, the search engines do too? And what do you think the search engines are looking for when they 'read' your page copy? Keyword phrases, of course!
Page text tips:
- For best results we recommend that each page we submit has at least 200 words of copy on it. There is some cases where this much text can be difficult to put on a page, but the search engines really like it so you should do your best to increase the amount of copy where you can.This text should include your most important keyword phrases, but should remain logical & readable.Be sure to use those phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during the optimization process.Add additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.
- Don't ignore this tip! Seriously, optimizing your page copy is one of the most important things you could possibly do to improve your listings in the search engines. So, make sure you have plenty of it even if we need to redesign your site to work it in!
If you are creating a website or working on a site you've already created, the content of the site is one of the most important factors for successful search engine marketing. The pages you create should provide valuable information that references very specific terms and concepts that are unique to your website.
Text is one part of the content that is important for being found in search engines. Search engines usually read and index the first 500 words from each page they successfully crawl. The text within that span of words is one factor that helps to determine your relevance for a particular search term.
If you are successful at weaving your keywords into compelling copy (remember humans are your primary reader) you are more likely to be relevant for keyword searches. Once your site has been up and running for six months, we run a report on your log files to determine what keywords people are using to find your site.
You might be surprised if the most popular keywords that do find your site don't match up to keywords you already had in mind and were using. The web is a great educator about how to succeed. Your site might be very popular for search terms that you hadn't thought of when you built it.
When people use search engines, they aren't typing in generic terms that are hard to define and measure like "business" or "software". People use search engines for very specific names and phrases, terms like "Inkjet printer cartridge refills".
You wouldn't have thought to include that specific phrase in your content because it doesn't read very well. But if all those words are located in a web page carefully constructed to highlight keywords that are known to produce traffic, the likelihood that you will appear in a search result for a very specific search improves.
We must be diligent in understanding how people are getting to your site and focus on providing quality content that is geared towards the audience that is trying to find you. Be as specific as you can. You'll improve the quality and quantity of visitors you get from search engines.
It's also very important to understand that you cannot trick the search engines. Flooding the engines with multiple versions of the same page, using online "Magic Solutions / Submit to all Web Sites" or repeating the same term over and over - these tactics will only lead to negative traffic from search engines and the likelihood that your site could be banned from being listed in a search engine.
Submitting is NOT ENOUGH. You MUST optimize in order to be relevant and found for the search terms you choose. New England Online is expert in this process, let us help your company be found on the search engines for the products and services you sell.
We mentioned earlier that the text on your website was one part of the content that's important for being found at search engines. Another important part of the equation is your link popularity. By focusing on quality content, your website becomes more likely to have someone naturally link to it without having to request it. You can read more about link popularity here.